The Certificate Program
The Online Professional Certificate in Fitness Business Management
is an innovative Web-based Certificate (with an Optional Field Internship course) designed
to teach students how to manage a Personal Training Program &/or a Health-Fitness Department
as a Strategic Business Unit (S.B.U.). This knowledge can be applied in both commercial and
non-commercial based health and fitness facilities in the United States and/or internationally.
The program was developed to
establish an industry standard in fitness management education for allied health and fitness
professionals, personal trainers, fitness managers, and entrepreneurs that wish to
establish a successful business model and fitness operation. Specific learning topics include
fitness management, marketing, entrepreneurship, finance, personnel management, customer
service, and business administration concepts. The certificate prepares students to implement
successful business systems in the following settings: private and commercial health clubs,
medically-based fitness facilities, community wellness centers, personal training studios,
physical therapy clinics, YMCA’s, JCC’s, college/university centers, recreational settings, and
corporate fitness centers. A competitive advantage offered in the program is the optional field
internship which enables students to practice fitness management concepts in a health and fitness
setting.
This program is offered in partnership with IDEA Health & Fitness Association, Health Club
Managers, Inc., and Personal Fitness Professional (PFP). IDEA has provided
content/curriculum in the program; in addition, students receive a complimentary 6-month
membership to the digital edition of IDEA Fitness Journal. Health Club Managers, a Health
Club Staff/Management Training company, is providing graduating certificate students a
preferred discount on their services. PFP is providing students with a 3 year free
subscription, which includes 8 print issues per year, a bi-monthly e-newsletter, access to
their digital magazine and an interactive website with blogs, polls, articles and much
more.
